COMMUNICATIONS AND MARKETING STRATEGIST

There are two main segments of audience that MATTER to your organization…those outside your business (consumers, partners, advocates, etc) and those inside your business (your employees)… and you need them all speaking THE SAME language.

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  • How are you being authentic, relatable and relevant in your communications internally and externally, online and offline?
  • How are you ensuring your consumers are seeing you all the time, if they are, while maintaining brand presence and messaging consistency?
  • How are you creating marketing and communications strategies that sustain energy and fulfill demand for your product and / or services?

Why does it matter that I am asking what appear to be relatively basic marketing questions?

It matters to not have your internal and external marketing efforts bogged down with complexities such as:

  • Vague and generic messaging
  • Sea of sameness
  • Spray and pray effect
  • Disconnect between online and offline marketing
  • Not turning insights into action
  • Unviable marketing ecosystem
  • Over-indexing on cultural expression
  • Not evolving marketing plans in a fast-paced, ever-evolving world
  • Partnering for the sake of partnering
  • Fragmented marketplace
  • Sales objectives not met
  • Massive amount of wasted time
  • Vague and generic messaging
  • Sea of sameness
  • Spray and pray effect
  • Disconnect between online and offline marketing
  • Not turning insights into action
  • Unviable marketing ecosystem
  • Over-indexing on cultural expression
  • Not evolving marketing plans in a fast-paced, ever-evolving world
  • Partnering for the sake of partnering
  • Fragmented marketplace
  • Sales objectives not met
  • Massive amount of wasted time
Start The Conversation

HOW DO I HELP YOU TO GET THE PEOPLE WHO MATTER THE MOST TO YOU SPEAKING THE SAME LANGUAGE?

STRATEGY

  • Strategic marketing and communications analysis and planning
  • Brand architecture framework
  • Establishing a brand voice
  • Creative and innovation ideation
  • Game plan process
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MARKETING

  • Brand management and consultancy
  • Campaign ideation and development
  • Social media and digital campaigns
  • Product / go-to-market plans
  • Community and influencer management
  • Content creation ideation and programming
  • Creative direction
Let’s Talk
Let’s Talk
Let’s Talk

CORPORATE COMMUNICATIONS

  • Employee engagement
  • Intercultural communications
  • Internal communications
  • Media and speaker training
  • Media strategy
  • Public relations strategy
  • Messaging development
Let’s Talk

CRISIS & ISSUES MANAGEMENT

  • Crisis management and planning
  • Social media crisis management
  • Internal and stakeholder communications
  • Thought leadership and strategic counsel
  • Media relations crisis support
  • Media training
Let’s Talk
Let’s Talk
Let’s Talk
Seruscka Naidoo

ABOUT ME

What I do

  • I am a creative storyteller and consumer-centric marketer with extensive experience in creating game-changing integrated marketing and communications strategies. 
  • I have spent close on to 14 years at Nike Inc. where I defined, differentiated and dimensionalied the Nike brand in Africa, shaping and accelerating its positioning and presence. 
  • For over two decades I have delivered themes of impact, inspiration, enablement and equality across the sectors of sports, entertainment, lifestyle, motoring, FMCG, government and NGOs, while working in both agency and corporate marketing, with multi-national and local brands.
  • I have worked with the biggest globally renowned sports federations, clubs, athletes, entrepreneurs and creative individuals, and created campaigns for major sporting events including the men’s and women’s Football World Cups and the Olympics.  
  • I have a passion for telling stories, launching brands, products and services, solving complex brand architectures. 

 

Acknowledged by 

  • Cannes Lion Glass – ‘Just Do It Caster Semenya’

  • The Loeries – ‘We Run Jozi’, ‘NikeWomen Believe in More’

  • Sports Industry Awards – PR of the Year, Brand of the Year

  • Nike Maxims – ‘Global Olympic Innovation Summit’

  • Adweek – ‘Birthplace of Dreams’ 

           *to mention a few

 

Strengths

  • As a strategic thinker, I create curated consumer-centric journeys and impactful omni-channel experiences.
  • I believe in collaboration and work to create positive transformations.
  • I inspire creativity and localisation in plan development.
  • I get people speaking the same language. 

LET’S GET THE PEOPLE WHO MATTER THE MOST TO YOU SPEAKING THE SAME LANGUAGE. 

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